Miracle ingredient: hyaluronic acid

Hyaluronic acid is one of skincare’s miracle materials.

The polysaccharide is hard-working, multi-tasking, anti-aging and occurs naturally in the human body. It helps to cushion and lubricate joints and is found in connective tissue, eye fluids and the skin – in fact 50 per cent of hyaluronic acid (HA) found in the body is in the skin. The reason why hyaluronic acid is so revered in the beauty industry is because of its ability to hold moisture. In fact, hyaluronic acid can hold 1000 times its weight in water, making it the best skin moisture-storage tank available today.

Hyaluronic acid: a solution that holds water

These moisture-storage attributes become important as we age. One of the qualities of youthful skin is its ability to hold water and retain a balanced amount of moisture. Older skin doesn’t maintain moisture as well, resulting in a loss of firmness, elasticity and suppleness. Hyaluronic acid not only retains moisture but creates a cushioning effect to help plump the appearance of aging skin and prevent fine lines and wrinkles. It can also help heal and sooth inflammation as well as minimise damage caused by sun exposure and environmental aggressors. HA is lightweight and helpful for all skin types. The gentle substance drenches the skin and provides long-lasting hydration, making it perfect for sensitive skin, while its weightlessness on the skin making it ideal for oily skin types.

Want beautiful, flawless skin?

Fountain Cosmetics recommends… Fountain HA Serum to restore the moisture balance  and reinforce the skin’s barrier.